Top Drawing & Coloring Apps on iOS in New Zealand: Q1 2022

During the first quarter of 2022, the top 5 drawing and coloring apps on the iOS platform in New Zealand showcased varying performance trends in terms of downloads, revenue, and active users, according to data from Sensor Tower.

Pixel Art － Color by Number from Easybrain Ltd experienced a notable increase in weekly revenue, peaking at around $496 in the week of March 21. Weekly downloads for this app fluctuated, reaching a high of 409 in mid-January. The weekly active users saw a slight decline from 4K to about 3.4K by the end of March.

Colorfy: Coloring Book Games by Wildlife Studios maintained consistent weekly revenue, with figures hovering around $200 to $329 throughout the quarter. Weekly downloads showed a steady trend, averaging around 200 downloads per week. The app's active users experienced a gradual decline from 668 to 579 by the end of the quarter.

Gallery: Coloring book & decor by BERESNEV s.r.o. had a stable revenue performance, peaking at $289 in the second week of January. However, weekly downloads remained relatively low, with the highest being 38 in mid-February. Active users also saw a decline from 347 to 191 over the quarter.

Color by Number：Coloring Games, another app from Wildlife Studios, showed a consistent revenue trend around $200 to $267 weekly. Downloads were relatively strong, peaking at 459 in late December. Active users fluctuated but generally stayed around the 2K mark, ending the quarter at 1916.

Adult Coloring Book - Pigment from Pixite Inc. had a varied revenue performance, peaking at $314 in the last week of December. Weekly downloads and active users showed a downward trend, with downloads peaking at 189 in late February and active users peaking at 204 in the same period.

For more detailed insights and data, visit Sensor Tower.